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Land Rover Moves To Spark 44

  • Campaign, Friday, March 27, 2015 6:41 AM

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 percent stake.  Although set-up as Jaguar’s global communications and marketing partner, Spark44 has also been moving in on Land Rover’s creative assignments in recent months, acquiring Land Rover’s incumbent Australian ad agency Morris & Partners at the end of last year. The main loser in the U.S. and UK is Young & Rubicam.

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