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Digital To Account For A Quarter Of Global Ad Spend Next Year

  • The Drum, Monday, March 30, 2015 6:47 AM

Carat predicts that digital spend will account for 25 percent of global advertising in 2016, courtesy of a surge in mobile. Digital has been given a further fillip, with all global markets ring-fencing digital media spending, even in the teeth of economic headwinds, and the biggest increase to be found in Asia-Pacific following the election of India's BJP party fuelling double-digit growth of 11 percent this year. In China, growth is set to remain steady at 7.9 percent.

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