SC Johnson Puts $1 Billion Media-Buying Assignment In Review

SC Johnson has put its global media-buying duties up for review.

Word of the review -- first reported by Adweek.com Friday afternoon, and confirmed separately by sources familiar with the situation -- follows the company’s January decision to award Omnicom Media Group’s PHD global communications planning duties after a review that also included the media-buying incumbent Maxus, part of WPP.  

The planning assignment covers approximately $300 million in brand expenditures and is managed out of PHD’s Chicago office.

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The broader buying assignment is significantly bigger. Estimates for the company's global spend have been as high as an estimated $1 billion in recent years, although sources indicated that going forward it may be cut to around half that with about $200 million allocated to the U.S. 

Both PHD and Maxus are believed to be in the latest review; it was unclear if other shops were participating. But sources said the review is well under way and that a decision is expected later this month. 

SC Johnson brands include Pledge, Ziploc and Shout, among many others.

SC Johnson did not immediately respond to a request for comment on the review. 

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