Unilever hopes to grow its global e-commerce sales by 40% in 2015 in an effort to reach more customers through digital channels. The move is part of its cost-cutting strategy to make its
advertising budgets work more efficiently.
The company announced plans yesterday to “step up resources” in e-commerce, “further accelerate digital” and
increase overall brand and marketing investment this year in order to see more return on investment.
Read the whole story at Marketing Week »