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Unilever To Ramp Up Digital To Boost Sales And Improve Ad Efficiencies

Unilever hopes to grow its global e-commerce sales by 40% in 2015 in an effort to reach more customers through digital channels. The move is part of its cost-cutting strategy to make its advertising budgets work more efficiently. The company announced plans yesterday to “step up resources” in e-commerce, “further accelerate digital” and increase overall brand and marketing investment this year in order to see more return on investment.

Read the whole story at Marketing Week »

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