BIZ DEV: San Diego Parks Tap MeringCarson To Raise Profile

Founded in 2002, the non-profit Balboa Park Cultural Partnership (BPCP) unites 28 arts, science, and cultural institutions located in Balboa Park, San Diego to collaborate to achieve shared goals and initiatives.

The group has appointed MeringCarson to overhaul its brand image. The agency's San Diego office will oversee a comprehensive makeover that will include brand platform research and development, a new logo, tagline, as well as media planning. There was no formal review. The BPCP previously worked with local agencies on a project-by-project basis.

The organization's revenue, which includes grants and contributions, was $1.09 million according to its most recent financial report. 

This appointment coincides with BPCP's responsibilities to oversee this year's 100th anniversary of the Panama-California Exposition. After an earlier committee put together by city officials fell apart, the BPCP stepped in to manage this year-long event that kicked off February 20.

With offices in Northern and Southern California, MeringCarson serves a roster of clients that include Walt Disney Parks & Resorts, Visit California, Pebble Beach Resorts, Sacramento Kings, San Diego Tourism Authority, and CA Speedway.



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