OgilvyOne UK has been appointed by Inter Ikea Systems to work on in-store and online experiences for the brand's stores across the world. OgilvyOne UK won the business after a competitive pitch, run by Inter Ikea Systems directly, against two other unnamed agencies. There was no incumbent on the account. The brief is to review Ikea’s customer journey, both online and in stores, and improve customers’ experience. OgilvyOne UK will then create a campaign to alert people to the ways they can shop with the furniture retailer.