• by Amy Corr  @MediaPostOTL, April 29, 2015

Get your poop jokes ready for Droga5's campaign for the hydrogen-powered Toyota Mirai, debuting in California this fall. The "Fueled By Everything" series aims to illustrate that hydrogen fuel cell technology is legit, while illustrating various methods of fuel production which exist. First up in the series is "Fueled By Bullsh*t." And they're not joking. The three minute video targets the skeptics who believe that fuel cell vehicles are bullsh*t. So it's apropos that hydrogen fuel was produced from a large, steaming pile of cow poop. Directed by Morgan Spurlock, the video features an engineer, dairy farmer, a herd of cows and manure straight from the source. I'd be lying if I didn't admit to zoning out while the engineer explains the process of stripping the hydrogen from the manure -- but I did enjoy seeing the farmer, himself a skeptic, drive off in a car fueled by his cow's poop. See the video here.