As someone who just binge-watched the
fourth season of "Game of Thrones," I can relate to this ad for Cox Communications. The company has anointed itself the "official sponsor of binge-watching," given its sizable 1,000
hours of DVR storage. A 60-second spot illustrates the potential side effects of binge-watching a TV series for one couple. The couple takes a staycation to power through a new TV series. They also
take a vacation from showering, shaving, changing clothes and cooking, so the pizza delivery man practically becomes a member of the family. Initially, the pizza guy and husband banter about the TV
series being watched -- but as the week progresses, the mail piles up, the couple look unkempt and delivery guy lets himself in the house to drop off the pizza and collect his money. In a moment of
weakness, the husband asks how the series ends, causing the wife to jump on the couch -- Tom Cruise-style -- and order delivery guy not to spill the beans. Watch it here, created by FCB Chicago.
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