The brand, which annoyed the public with early ads featuring repetitive hard-house jingles, has contacted media agencies with the brief and is running the pitch directly. MEC Manchester is the incumbent on the account and is understood to be re-pitching. The agency has worked with We Buy Any Car since 2012 after it won a competitive pitch. Before that, We Buy Any Car used All Response Media. According to Nielsen, We Buy Any Car spent £13.2 million on advertising in the UK in 2014.