Havas Helia has been asked to help the bank develop its customer experience, while positioning it as the only high street bank with a customer-led ethical policy. The agency won the business after an
AAR-run pitch against Tangible, Indicia and BJL that kicked off in January. The incumbent was Ogilvy One, which previously handled the direct and CRM accounts for both The Co-operative Group and the
bank, which also owns the Smile Internet bank brand.
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