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Daily Mail's App Small In Users, Huge In Dwell Time

Users of the Daily Mail’s news apps comprise 3 million, or barely 1 per cent, of MailOnline’s 226 million monthly unique browsers, but are responsible for 42% of the time that readers spend looking at the world’s most popular English-language online newspaper. One-third of app users visit daily via a smartphone or a tablet. By contrast, fewer than one in ten of the monthly browsers click on to stories on the free website each day — just over half via mobile devices and the remainder on desktop computers.

Read the whole story at The Times »

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