NEW! Bodega Becomes Karaoke Bar In Latest MillerLite Ad

by Amy Corr @MediaPostOTL, May 27, 2015

When you own and operate a bodega, chances are you've seen everything. Fred is the bodega owner featured in the latest round of MillerLite ads. The newest ad launched Memorial Day weekend during the NBA Playoffs. Fred interacts with a regular, asking about the man's plans. Karaoke is on the night's agenda, so the customer picks up a bottle of MillerLite and sings a classic tune by Kansas. When an attractive woman enters the store, the song killer isn't embarrassed; he instead tells her what time he'll be performing. "As long as you are you, it's Miller Time," closes the ad, seen here and created by TBWA\Chiat\Day LA.

ad campaign, beer, creative, tv

Next story loading