• by Steve McClellan  @mp_mcclellan, May 28, 2015

Out-of-Home agency Kinetic and GroupM, both part of WPP, have agreed to buy a controlling stake in French OOH media specialist Poster Conseil. Terms weren’t disclosed.

Poster Conseil manages media planning and buying for agencies and marketers, and provides planning and measurement technologies to both agencies and vendors.  It employs 25 people and is based in Paris. 

Poster Conseil will continue to be led by CEO Xavier Sorato. According to WPP, the agency generated about $11 million in revenues in 2014.

Kinetic is part of WPP’s Tenthavenue, whose operating units provide branding services in global in-flight entertainment, OOH media advertising, mobile marketing and digital publishing.