Hilary Craven is joining Red Tettemer O'Connell + Partners (RTO+P) as its Chief Marketing Officer. In this position, new at the agency, Craven is tasked with broadening the agency’s offering and developing business in new sectors.
In addition to working across the agency’s roster of clients, Craven is also charged with developing strategies for the RTO+P brand, including events, branded entertainment, partnerships, products and IP.
She will be based in Los Angeles and report to Steve Red, President and Chief Creative Officer.
Prior to joining RTO+P, Craven was Head of Experiential and Earned Media at LA-based 72andSunny. During her time there, she created communications and experiential strategies for global brands including Activision, Anheuser Busch, Google, PacSun, Samsung, Smirnoff, Sonos, Target, Tillamook and Truth. She was also responsible for launching and managing the agency’s music discovery platform, as well as creating the agency’s event series.
Earlier Craven launched The Maven Projects, a communications and marketing agency focused on music, action sports, and fashion.
Craven's appointment marks a big talent investment for RTO+P as it continues to grow and add national, blue chip clients to a roster that includes Planet Fitness, Kellogg’s-owned Morningstar Farms, Dockers, Under Armour and William Grant & Sons’ Reyka Vodka.
Once a boutique shop focusing on regional clients, RTO+P has grown into a bi-coastal shop with offices in Philadelphia and Los Angeles.
Uniquely, RTO+P creates special welcome videos to greet its new employees. These videos serve as an imaginative way to provide a glimpse into the creative culture of the agency. Over the past two years, the agency has shown its appreciation for workers by recreating their likeness in totem poles and on Under Armour sneakers.
Craven's video connects with her background in music. The video was created by RTO+P’s resident designer/maker, Steve Thompson and is an animated portrait in which hand drawn music notes float together to form Craven’s face and is set to an original song written and performed by agency staffer Brian McMicken.
“I am delighted to take on this new role with partners who have a shared ambition of immersing our clients into culture in authentic and relevant ways,” says Craven. “Our collective goal is to continue to liberate from the traditional agency structure and foster co-creation with our partners.”