NEW! Taye Diggs Twerks, SIngs In Dockers Father's Day Campaign

by Amy Corr @MediaPostOTL, June 11, 2015

Dockers has launched a follow-up Father's Day video to "Stop Dad Pants," starring Taye Diggs and his swagger, paying homage to dads everywhere. Diggs sings "Get Down With Your Dad Self" in #DadJam, a 2:30 video that salutes fathers who make fatherhood look good in Dockers pants. Dads change diapers, play peek-a-boo, drive carpool and coach Little League, all in stylish pants. My two favorite scenes were Diggs twerking, and one dad using baby powder at a changing station the way LeBron James uses chalk before a basketball game. See it here. Red Tettemer O'Connell + Partners created the campaign.

ad campaign, creative, tv

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