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Waitrose Lets Customers Pick Their Own Offers

Waitrose is hoping to restore customer trust in deals and promotions with the launch of an "industry-first" personalised offers scheme that offers customers 20% off the top 10 items they buy the most. The "Pick your own offers" scheme allows customers to select 10 items from a list of nearly 1,000 including fresh food, branded products and Waitrose's own brand. The 20% discount comes on top of any promotions -- such as two for one -- that might be running as well as Waitrose's price-matching scheme.

Read the whole story at Marketing Week »

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