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Ad Fraud Guidelines Issued By JICWEBS

  • The Drum, Thursday, June 18, 2015 6:30 AM

UK industry web standards body JICWEBS has ramped up plans to root out online ad fraud unveiling a set of standardised guidelines for media buyers. The guidelines provide details including what questions marketers should ask publishers and third party inventory sources to equip them with what they need to stifle fraudulent activity and reduce the risk of their exposure to it. Although an ongoing issue, ad fraud remains rife across the industry and advertiser concern has heightened over the last year.

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