Growing brand capability in and knowledge of digital marketing, as well as an increasingly technology-driven market, is putting digital agencies under increasing scrutiny, according to a
new report. The Top 100 digital agencies 2015 report from Econsultancy found that the average fee income at the UK’s biggest agencies increased by 25% last year.
Despite
the growth in fees, agencies report that clients are asking “more searching questions” than before and increasingly moving functions in-house
. Read the whole story at Marketing Week »