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LinkedIn Reveals UK's Most Influential Brands

  • The Drum, Friday, June 19, 2015 8:21 AM

LinkedIn has revealed the most influential brands in the UK, with Ernst and Young emerging on top while BP, The Financial Times and The Economist also appeared in the top 10. The report analysed the 18 million LinkedIn members across the UK and compiled a ranking by measuring a brand's unique engagement and dividing it by audience. The report found that the leading brands regularly share updates on their LinkedIn Company Page, while 73 percent make use of Sponsored Updates.

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