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WPP, Snapchat And Daily Mail Launch Native Agency

The Daily Mail, Sir Martin Sorrell's WPP and Snapchat are to launch an agency to cash in on the rise of native advertising. The agency will launch in the U.S. first with the expectation that it will later roll out to international offices. It will not be tied to working with WPP's advertising clients or with the Daily Mail as the sole media partner, instead it will aim to work across the media and ad industry. It is believed that the Daily Mail and WPP hold roughly 40% of the new venture apiece, with Snapchat owning 20%.

Read the whole story at The Guardian »

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