Subscription or free online platforms for a computer or mobile device account for 16% of time spent with TV content, according to a new GfK MRI report. Connected TV streaming -- traditional TV set -- amount to 9%; and 3% comes from game consoles and other platforms.
‘Live viewing when broadcast’ is still number one way to consume TV shows, accounting for 39% of all time spent using TV content. Smartphones and tablets account for 8% of all TV time.
Forty-one percent of TV viewers are what the report calls “digital enthusiasts,” who subscribe to at least three digital TV services online as well as maintaining a traditional pay TV subscription: cable, satellite, or telco.
Some 44% of these digital enthusiasts use TV network apps that do not require a cable subscription; 35% use TV network apps requiring a cable subscription. Overall, they spend $10.80 per month on apps, and 57% are also frequent binge viewers.
The average number of apps used to view TV programs in the past 30 days is about seven for mobile devices.
The GfK MRI report is based on a re-contact survey conducted from January to April 2015 among 5,599 respondents.