North Shore-LIJ, New York's largest healthcare system, named J. Walter Thompson New York as its lead creative agency, tapped to handle marketing and advertising strategy across its 19 hospitals and
400 outpatient physician practices. "J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both
the New York metropolitan area and beyond," said Ramon Soto, senior vice president and chief marketing and communications officer at North Shore-LIJ. North Shore-LIJ spent $1.9 million on measured
media in 2014, according to Kantar Media.
