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First Utility Reviewing Creative Brief
- Campaign, Thursday, July 16, 2015 5:37 AM
First Utility, the largest challenger to the "big six" energy suppliers, is on the hunt for a creative agency as pressure grows for greater competition in the industry. The company currently works with Upstart, which is repitching. The agency launched a TV ad, "poker", in January that featured a voiceover from Mark Strong. First Utility is planning to select an agency by mid-September. The process is being handled by AAR.
