Following an RFP, KBS Toronto was named agency of record for the Mount Sinai Hospital Foundation, part of Sinai Health System. Cause Company, KBS's cause-related marketing division, will lead strategy
and creative. KBS Cause Company will introduce residents to the new Sinai Health System brand and support the public launch of the Campaign to Renew Sinai, the largest fundraising campaign in the
organization's history. KBS will debut the first phase of a brand campaign in late 2015. "KBS is a strong strategic partner and storyteller," said Kevin Goldthorp, CEO, Mount Sinai Hospital Foundation
and executive vice president, advancement & marketing, Sinai Health System. "Their cause-related division Cause Company has incredible insights, shown the ability to create bold campaigns that
break through and have demonstrated a true passion for our organization. We look forward to working with KBS to tell our story in an impactful way." Mount Sinai spent $3.2 million on measured media in
2013 and $2.8 million in 2014, according to Kantar Media.