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Jim Beam Doubles Digital Marketing Investment To Target Millennials

Jim Beam is doubling its investment in digital marketing this year in an effort to reach younger bourbon drinkers as it admits previous efforts have been “lacking”. The brand saw a 43% uplift in sales in the year following the launch of its first global “Make History” campaign in 2014 starring spokesperson Mila Kunis, resulting in a second ad featuring the actress earlier this year. 

Read the whole story at Marketing Week »

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