Around the Net
Chambord Hands Below The Line Account To Aesop
- Campaign, Monday, July 20, 2015 8:02 AM
Chambord, the Brown-Forman black raspberry liqueur, has appointed Aesop to handle its below-the-line work. The competitive pitch process was handled by Creativebrief. There was no incumbent on the business. Aesop will launch a summer promotion next month for Chambord that will build on the "because no reason" campaign by Wieden+Kennedy. Consumers will be encouraged to order a Chambord Royale in a new Flamingo-inspired glass in bars across the country.
