- The Drum, Tuesday, July 21, 2015 8:53 AM
Programmatic continues to grow at a rapid rate but only one-in-two of these ads are actually viewed by consumers, with viewability rates continuing to fall, according to a report. The findings were
revealed yesterday in the latest Adform quarterly RTB (real-time bidding) Trend Report, which also shows the amount of money spent on branding ad formats using programmatic technologies surged 333% in
the 12 months to Q1 2015. This led to an increase of 119% in ad spend.
Read the whole story at The Drum »