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Diageo Close To Appointing Its First Ecommerce Agency

  • The Drum, Wednesday, July 29, 2015 8:34 AM
As it targets a direct relationship with shoppers, Diageo has whittled a pitch down to four agencies. The Drum understands four agencies have already been whittled down by Diageo, with Lowe Profero, Fullsix, Sapient-Nitro and Geometry making the final cut. Diageo wants the agencies to come up with a strategy that widens online revenues from gifting, an area it has been testing since 2013 when it launched a site for its luxury brands. A decision on the winning strategy is expected later this week.

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