- The Drum, Monday, August 3, 2015 10:08 AM
Procter & Gamble (P&G) has cut the number of agencies it works with by 40%, allowing it to save around $300m on agency and production costs in 2015 versus the prior year. The business is
on a mission to weed out non-working costs from its mix. These cuts have not been so apparent because most of them have been achieved by funnelling budgets from one channel to another. One area that
has had an instant impact on P&G’s bottom line is it’s decision to trim the number of agencies it works with.
Read the whole story at The Drum »