After taking away some data from search marketers, Google is giving back. The Mountain View, Calif. company has made Search Analytics data accessible to developers looking for more
information about their Web sites through an application program interface (API).
Google Search Console, formally Webmaster Tools, provides a free service to help Web site administrators track site indexing and presence in Google Search. Among the most-used elements of the service are Search Analytics reports, which serve data on how a Web site delivers content in search results. The tool allows marketers to filter and group data by categories such as search query, date, or device.
The Search Analytics API aims to help marketers improve the site's performance. It also enables marketers to integrate search performance data into apps and tools. It lets marketers run queries from Google Search data to see how often Web site property appear in Google Search results, with what queries, whether from desktop or smartphones, and more.
Google Webmaster Trends Analyst Guru John Mueller said in March that Google would phase out support for the Google Webmasters API to encourage developers to use a new version launched September 2014.
"If you've been hungry for even more information about your website's performance in search, if you're happy to whip up some code, and yearning to play with another API, we hope you'll savor the new Search Analytics API for Search Console," Mueller writes in a Google+ blog post published Wednesday.
Mueller said marketers can use the API to do things like verify the present of data, as well as access information on the top 10 queries by click count, top 10 pages, top 10 queries in India, top 10 mobile queries in India, and more.