• by Wayne Friedman , August 12, 2015

Eight Vox Media brands include SB Nation, Polygon, The Verge, Vox.com, Eater, Racked, Curbed and Re/code.

Steve Burke, chief executive officer of NBCUniversal, stated: “Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology.”

Jim Bankoff, chairman/CEO of Vox Media, said: “NBCUniversal’s valuable family of properties align especially well with Vox Media’s authoritative, voice-driven brands which span sports, tech, news, fashion, food and more.”

While the companies didn’t go into details, media analysts say NBCUniversal’s investment in Vox gives it a stake of less than than 50% of Vox Media.

It is expected that NBCUniversal will also soon announce a similar deal for an investment in another popular digital publishing group -- BuzzFeed. A report in Re/code says that investment will be worth $200 million.

Prior to this deal, NBCU parent company Comcast held a 14% stake in Vox through its investment arm, Comcast Ventures.