• by Larissa Faw , August 21, 2015

The Wisconsin Physical Therapy Association (WPTA) is the umbrella organization representing more than 2,400 physical therapists, physical therapist assistants, and students. The organization has selected Zizzo Group (ZG) to raise its profile following a formal review. There was not an incumbent agency. 

The Milwaukee-based agency will develop a strategic, integrated marketing plan to both heighten awareness of the organization and educate Wisconsinites about physical therapy’s important role in healthcare. One key area will focus on community outreach that positions physical therapy as a preventive measure. As part of this strategy, ZG will develop an interactive, integrated marketing plan that connects residents with resources from WPTA members.