R/GA has selected Sadie Thoma as its firs Global Chief
Business Officer (CBO).
Thoma will be responsible for heading the packaging, pricing and scaled commercialization of R/GA’s new AI capabilities and product innovations.
She
reports to Global CEO Robin Forbes.
Among the AI-driven solutions Thoma will handle is R/GA’s BRDNA Sequencer, the first product built on BRDNA (Brand DNA), R/GA's proprietary approach
to making brands machine-readable.
The tool lets creative teams train agents using their own design systems, guidelines and creative examples.
"Creativity and technology are no
longer separate disciplines. They have converged to unleash transformative brand and business growth. R/GA has been ahead of that unification longer than anyone in the industry, with both the creative
vision and the deep technical expertise to define what comes next. What drew me here is the chance to help translate that leadership into commercial impact ... and real, lasting growth for our
clients,” said Thoma.
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Previously, she spent 15 years at Google, most recently as director of U.S. ad marketing, where she built deep partnerships with some of the
world’s most prominent brands.
"Sadie joins at exactly the right moment in our evolution. Her exceptional track record of scaling technology-driven growth and advising C-suite
leaders on how to adopt new technology to drive tangible business outcomes is exactly what our clients need from us right now," added Forbes.