NEW! Honest Kitchen Wants Pets, And Their Owners, To Confess

Pet food company The Honest Kitchen launched a social media campaign looking for the year's "most honest pets." Pet owners are encouraged to snap a picture of their beloved dog or cat engaging in an unbecoming act with copy written as the pets' inner thoughts. Led by an in-store and online sampling program, this campaign gives pet owners a chance to have their pet featured in The Honest Kitchen's 2016 Pet Calendar and win a weekend trip with their pet. More than 600 retail stores are participating in the program. Participants can also enter on social media using the hashtag #HonestPetsContest on Instagram or Twitter or by uploading photos to a dedicated website. "Hey Mom, you're out of toilet paper," reads one entry. "I much prefer mud baths to regular baths," reads another. Consumers can vote for their favorite confession and earn a sample or coupon from The Honest Kitchen. Red Tettemer O'Connell + Partners created the campaign.

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