Around the Net
Q&A With Jelli's Parekh On 'Programmatic Radio'
- Radio Magazine Online, Tuesday, August 25, 2015 4:24 PM
Radio Magazine Online has posted a Q&A with Jelli co-founder Jateen Parekh on the concept of programmatic radio and how ad tech could help radio win a bigger slice of the ad pie.
“It’s long been said that radio’s slice of the advertising pie is not as large as it should be, based on measured audience size and return on investment,” said Parekh. “In order to remain in the same league as the other big media, radio has to avail itself to advertisers in the same manner as they do. Programmatic buying represents a further evolution of the commercial radio business model, and I, for one, am hoping that our slice gets bigger because of it.”
