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UBS Launches Major Rebrand With Annie Leibovitz Images
- Marketing, Tuesday, September 1, 2015 9:05 AM
World-renowned photographer Annie Leibovitz has partnered with UBS in a new "transformational" brand campaign for the investment bank. Leibovitz -- who is perhaps most famous for her portrait of John Lennon coiled naked next to his wife just hours before his death -- is collaborating with the bank as it launches a "significant", multimillion-pound rebrand. The global campaign will span TV, digital, print and branded content collaborations and kicks off today, "Marketing" reveals.
