• by Amy Corr , September 9, 2015

Business travelers, take note: There's a new brand in town, one that hopes to eventually rid the world of hotel rooms. Zoku, Japanese for family, tribe, or clan, is a communal living and working environment for travelers looking to stay in a city overnight or for an extended period. A Zoku Loft also features a fully equipped kitchen, storage space and an elevated, loft-style sleeping space, accessed by a retractable staircase. The first Zoku property will open in Amsterdam, with Paris, London and Berlin expected to follow. WE ARE Pi created Zoku's launch campaign, a 50-second ad that introduces travelers to the brand. It shows the layout of a typical Zoku loft. I'm most intrigued by the retractable staircase and loft-like bed. See it here.