Deschutes Brewery promoted the debut of its bottled beers in D.C. and
northern Virginia with a newspaper and outdoor campaign that talks politics. Created by
TDA_Boulder, the ads are running in transit bus shelters, weekly newspapers and in paid
Facebook posts. The ads feature Deschutes' Black Butte Porter, Mirror Pond Pale Ale and Fresh Squeezed India Pale Ale, alongside politically themed copy like: "The perfect beer for talking politics.
Or not," "A bar is no place for a filibuster" and "Brewed to help both parties agree on something." See the ads
here,
here and
here.
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