• by Ben Frederick  @mp_benfred, September 14, 2015

Email marketing platform Epsilon announced the launch of Harmony Live, a new feature within Agility Harmony that allows marketers to insert real-time content in emails. The content can change based on subscriber preferences and relevant external events such as device, local weather and real-time information from social networks any time a user opens the email.

The new feature has several components allowing marketers to alter the content of emails every time they’re opened, including geo-targeted weather information based on a customer’s location; specific promotions and offers based on the location of the user; and  real-time information from social networks such as Facebook, Pinterest and Instagram inside the email.

Harmony Live can also report on live content performance.