Burberry is launching the first ever “Snapchat show” for a luxury fashion brand as it unveils its Spring/Summer 2016 collection on the mobile app the day before its official
runway show at London Fashion Week. T
he luxury fashion brand aims to get its latest collection in front of Snapchat’s 100m daily active users for a 24-hour period only. The
Snapchat show will reveal the collection looks as finishing touches are being made, as well as a Snapchat-curated montage of crowd-sourced Burberry show imagery.
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