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ITV To Bid Against BBC For Olympics
- The Guardian, Monday, September 21, 2015 6:22 AM
ITV will compete with the BBC to broadcast the Olympics after the corporation lost control of the rights to US broadcasting giant Discovery. Adam Crozier, the chief executive of ITV, said the broadcaster would bid to sub-license the rights from Discovery, which paid GBP920m in an exclusive pan-European deal in June. BBC director general Tony Hall said the corporation, which will broadcast the games until 2020, would also bid for the games, which have to be shown on free-to-air TV in the UK.
