The Honest Company launched "Transparent" to help launch its
line of cleaning products. The ad depicts a young girl with X-Ray super-powers. When she spots her father's wallet in a pair of pants about to be washed, she wants to be rewarded with a cookie. The
girl can also see through Honest Company cleaning bottles because the bottles are clear and the cleaning liquid is clear. The spot ends with Dad using special X-Ray glasses to see what's under Mom's
sweater.
Watch it here, created by
Zambezi.
