Honest Company Ad Is 'Transparent'

The Honest Company launched "Transparent" to help launch its line of cleaning products. The ad depicts a young girl with X-Ray super-powers. When she spots her father's wallet in a pair of pants about to be washed, she wants to be rewarded with a cookie. The girl can also see through Honest Company cleaning bottles because the bottles are clear and the cleaning liquid is clear. The spot ends with Dad using special X-Ray glasses to see what's under Mom's sweater. Watch it here, created by Zambezi.
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