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O2 And Vauxhall Sign Up To Channel 4's Personalised 'Ad Journey'

  • The Drum, Thursday, September 24, 2015 7:08 AM

Channel 4 has signed up O2 and Vauxhall as the first partners of new ad product ‘Ad Journey’. The new format, developed in partnership with Innovid, uses All 4 viewer data to serve them different ads based on ones they have previously viewed or interacted with. Furthermore, brands can serve All 4 viewers differing creative based on whether users are existing customers. O2 is using the platform to engage All 4 users with the ‘Make Them Giants’ campaign to to get behind the England rugby team.

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