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Search: How To Optimize FAQ Pages

Brittney Sheffield explains how to optimize Frequently Asked Questions pages. She believes marketers should start by looking at how customers interact with the brand and business. Don't be shy. Ask customers questions to truly understand how they view products and services. Then identify long-tail terms, revise as needed, and remember that it's about giving customers answers to their everyday and more complicated questions. So revise as challenges and trends change.

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