• by Amy Corr  @MediaPostOTL, September 25, 2015

As a marathon runner, I found this ad for Nike Running so spot-on that it gave me chills. "Last" pays tribute to the marathon runner in last place. This person has the vantage point of seeing volunteers break down water stations and the sea of runners ahead of her get smaller and smaller. Even the spectators are gone. The visuals are so accurate: runners drenched in sweat, doing more of a shuffle than a run, wondering how far away the finish line is. You don't need to see the look on anyone's face to know that each runner is in pain. Halfway through the ad, a voiceover tells the story of Pheidippides, the first man who ran a marathon, and who died shortly after completing it. When we finally see the face of the runner in last place, the voiceover says: "You are not a runner. You are especially not a marathon runner. But at the end of this, you will be." And then the woman's determination is seen and she picks up her pace. Watch it here, created by Wieden + Kennedy Portland.