• by Amy Corr  @MediaPostOTL, September 28, 2015

Olson was named the first digital agency of record for the California Lottery. David & Goliath continues to server as CA Lottery's traditional AOR. The contract has an estimated value of up to $13.5 million over its five-year period. It also includes five one-year option periods, which have yet to be priced. Olson has a wealth of experience with lotto accounts, currently serving as agency of record for the Minnesota State Lottery and providing digital services to Ontario Lottery and Gaming and Atlantic Lottery. As digital AOR, Olson will revamp the lottery's website for desktop and mobile including creating the user experience strategy and design, mobile application redesign and social media development. "We pride ourselves for being purpose built for the new realities that matter to our clients, and we look forward to proving that by delivering great business results for the California Lottery," said Margaret Murphy, president of Olson. The California Lottery spent $30 million on measured media in 2014 and $12.5 million the first 6 months of 2015, according to Kantar Media.