Nine out of 10 (88%) marketers lack confidence in personalisation use and believe that their brand is behind rivals, according to a new report. Digital marketing
agency Greenlight's latest brand personalisation index, found that marketers are most advanced in their use of personalisation on websites and email (54%). More than a third of marketers (36%)
are using location insights to tailor campaigns. However, only a quarter (24%) are currently personalising on mobile devices or in apps.
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