• by Amy Corr  @MediaPostOTL, October 12, 2015

Mattel launched a campaign for Barbie that positions the brand as a force for girl power.  In "Imagine The Possibilities," a series of young girls are working high-level jobs, much to the surprise of the adults around them. Girls hold the roles of soccer coach, college professor, veterinarian, museum tour guide and sales executive, while hidden cameras watch the reactions of unsuspecting adults. My favorite is the young girl gabbing on the phone in an airport and watching the nearby adults try to contain their laughter. I'm also partial to the soccer coach who tells her team to get their "knees up like a unicorn." The video ends with one of the young girls playing with her Barbie dolls in her room with the message: "When a girl plays with Barbie, she imagines everything she can become." See the video here, created by BBDO San Francisco and directed by Karen Cunningham of Slim Pictures.