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Soft Drinks Makers Warned To Add Healthier Drinks To Portfolios

The soft drinks industry must adapt and change to produce a more healthy portfolio while allowing customers to make their own decisions, according to the British Soft Drinks Association’s president Peter Harding. Speaking at the annual British Soft Drinks Association (BDSA) industry lunch yesterday, Harding warned that previous successes are no guarantee for future prosperity, citing McDonald’s ongoing store closures in the US amid falling sales as an example.

Read the whole story at Marketing Week »

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