The Strategic Milk Alliance
venture representing dairy producer organizations across English-speaking Canada, launched a series of TV ads that illustrate the lifelong connection Canadians have with milk and their favorite foods,
like cake and cookies. The first ad shows a young girl drinking milk with her birthday cake and ends with a young woman who still has milk with her cake. See it here
. The next 15-second ad features a boy, and eventually man, who drinks milk with every sandwich. Watch it here
. The final ad depicts the obvious pairing of milk, cookies and eating them in the kitchen while talking on the phone. See it here
. DDB Canada
created the campaign.